How to Write a Good Job Ad?
It has already been talked about a lot that now it is more difficult to find employees than before, and all things must be thought through to be remembered by candidates. If you are looking for employees, the job ad is one of the first things they see. In this article, we will discuss how to make your job posting informative, engaging, and interesting to attract the best candidates.
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Inclusive job title. This is critical because it is the first thing people see and if it doesn't grab their attention, the rest of the job ad won't be seen at all. If you use the words "guru", "expert" or "ninja", it can scare away candidates who are competent but not so confident. One option is to indicate whether it is a junior, mid-level, or senior position.
- Connect roles and responsibilities to the bigger picture. What makes working for your company so exciting? Why do your employees want to come to work every day? What are they waiting for? Answering these questions will build your employer brand and make your company more attractive. Nowadays, many people want to work for a socially responsible company.
- Define your mission. Your company's core mission, vision, and values are fundamental to your company culture. With them, you attract the right people to your company.
- Express the opportunity to grow in the career path. Your future employees want more than a salary and a comfortable working environment, they are looking for opportunities and advantages that they don´t have in their current role, they want to develop and grow in their careers. Even if you are a small company, you can offer more responsibilities and participation in the company's activities, this gives an opportunity for the employee to grow with the company.
- Inspire with the job description. Make sure your job description has a positive tone! Show why employees are excited to work for your company and be sure to include opportunities for learning. Help potential employees see how their personal growth directly contributes to the company's success.
- An honest description of the job. Honesty and clarity are very important when describing the job offered. If a person starts a job but it does not match the description, they can leave the company very quickly. To create an accurate job posting, talk to employees who have held similar positions because they can provide insight into what are the most important skills and tasks for the position being offered.
- Be realistic about requirements. Try to keep your expectations reasonable. You may turn away highly qualified candidates if you ask for impossible qualities. Include relevant qualifications but avoid alienating people with non-traditional experiences. These candidates can bring the most value to your business. Determine the requirements for the position but remain open to other possibilities.
