Employer Branding: Why Is It Important for Your Company?

• #Expert

When it comes to the term “branding” we probably all generally think more about the marketing side - things like company logo, brand messaging, and how a company might be perceived by consumers. However, the way companies recruit candidates for jobs and retain employees has changed due to technological advancement, social media, and career review sites that make it easier for job applicants to find information.

Without a strong employer brand, your company is missing out on top candidates, potentially losing money, and affecting other areas of the business. That’s why companies worldwide are constantly developing their employer brands to remain competitive and acquire the best talent in the market. Employer brand has a significant impact on hiring and even more so has a significant impact on your business’s success.

For organizations that aren’t quite sure why they need employer branding, in this post, we’ll cover the definition of employer branding and why employer branding is so important for your business. 

What is employer branding?

Employer branding is simply a company’s reputation as an employer and the value it brings or what it offers to its employees. Positive employer branding helps to attract and retain quality employees, who are crucial to the success and growth of the business.

A big reason employer branding is so important is your company’s business identity. It’s what makes your company a good employer and stands out to candidates looking for jobs.

Why is employer branding important?

• Increases the job pool of qualified candidates. This gives your company the best choices of who to effectively hire for a given position. When you have a company with a solid reputation, genuinely showcasing employee stories online, and keep a unique work culture, you’ll have no problem attracting the best people. Instead of spending a lot of time promoting and reaching out to people to apply, you can sit back and let the applications pour in.
• Saves your company money. Creating a positive employer brand can save your company money. How? For starters, having to spend less money promoting your open job positions on various career sites. Some can get pretty pricey and still do not always attract the best people. When you have a positive company identity, a simple job page on your site or share on social will have you inundated with talent.
• Improves how your company is perceived on social media. A lot of job seekers use social media as their primary tool for job searching and research. And that number is growing. Additionally, people trust friends, colleagues, and family over other forms of information online.